Who Uses Virtual Tours?
Just about any business can benefit from a virtual tour. Anyone who needs to show customers what a location, building, or space looks like, will benefit from a virtual tour.
RESTAURANTS AND BARS
GALLERIES AND MUSEUMS
PARKS AND RECREATION AREAS
EVENT SPACES AND WEDDING VENUES
GYMS AND SPORTS VENUES
CAR/BOAT DEALERS AND SHOWROOMS
SCHOOLS AND UNIVERSITIES
REALTORS AND RENTAL AGENTS
HOTELS AND CAMPGROUNDS
SENTIMENTAL HOMEOWNERS
DAYCARE AND ELDER CARE FACILITIES
HOUSES OF WORSHIP
Are Virtual Tours Really Effective?
The research doesn’t lie and I’m not making it up. Virtual tours build trust with clients, weed out the disinterested, and increase engagement with your website. Here are some of my favorites bits of information.
INCREASE IN BUSINESS
Business listings that included photos and virtual tours were twice as likely to generate interest online leading to a 41% increase in business. (Google)
LONGEVITY
Virtual tours keep people on websites up to 10 times longer. Vistors spending more time on your website helps your search rankings. (Leonardo Worldwide)
WEED OUT THE WASTE
Virtual tours reduce wasted viewings by 40%, allowing you to spend time with customers and clients that are truly interested. (Medium)
BOOKINGS
Customers 18 to 34 years old are 130% more likely to book because of virtual tours. (Reimagine Main Street)
INTERACTIONS
Two out of three customers know what is a virtual tour and want more businesses to offer them. (Seek Beak)
RESEARCH
Businesses that offer virtual tours enjoy increased bookings and look-to-book conversion ratios by 16% to 67% (TIG Global)
REAL ESTATE BOOST
Compared to those property listings that only uses photos, integrating virtual tours gets a significant 87% more views. (Realtor.com)
MARKETPLACE PRESENCE
83% of companies claim to have a more competitive edge, and 74% claim to win more listings after employing virtual tours. (Matterport)
PREFERENCE
50% of onilne customers preferred virtual tours over standard photos. (National Association of Realtors)
INCREASED CONVERSIONS
Businesses using virtual tours for marketing witnessed a 16% to 67% rise in conversion
GOOGLE STREET VIEW
Websites with virtual tours perform better in search engines as compared to sites that use only images. Google favors 360-degree scenes over still photography, with a 2:1 preference for thumbnail display on Google Map listings. (LCP360 and Pinnacle)