Save Time with Your Virtual Tour
I think we all know what the ideal new-client situation is like. Someone finds your business while doing a Google search and see your photos of what you have to offer. They ask more questions and eventually they make an appointment to stop by and see the space in person. You take time out of your day to show them what they want. They’re wowed by your wonderful place and immediately book their time or place an order. Life is great.
With that scenario, the time you and your client spent was well-invested. They took time out of their schedule and made the trip to see your business. For them, it’s not only the time they spend being shown around your space, it’s also travel time.
You took time out of your schedule to make sure your client got a good look at what you have to offer. The photos on your site were enough to bring them in and what they saw when they arrived either met their expectations or they were satisfied with the space despite the photos.
Back to Reality
You can’t please everyone all of the time. For one of any number of reasons, what you’re offering isn’t what they want or need. I’ll bet you can think of quite a few meetings that ended up being a complete waste of time. I’ll bet you’re also thinking of all the things you could’ve gotten accomplished in that time. How many hours will you never get back?
That’s not your fault. It’s not their fault. And there’s nothing wrong with that. But the wasted time could have been avoided. One of my clients understand that and it was one of the key reasons she had me shoot a virtual tour for her and her husband’s restaurant.
When a client can immediately see what your place is like by experiencing it in a virtual walk-through, they will be in a much better position to know from the comfort of their chair whether to put you on the short list or if you’re a swipe left. There are going to be criteria that, right off the top, will make or break their decision. A virtual tour is going to give them that information. If they’re going to swipe left on you, there’s nothing wrong with that. They’ve just avoided wasting their time AND yours.
A virtual tour is going to provide a far greater and much more in-depth view of what your venue looks like. Immediately, they’ll see things like:
- Is the space the right size for them?
- Do they like the layout of the facility?
- Do they like the look of the architecture?
- Are there areas that might be difficult for some of their guests?
Whatever the reason, if there’s something that is an immediate deal-breaker for them, they and you have just saved each other a lot of potentially wasted time.
My client at the restaurant has been through this. As a venue that hosts wedding and other events, she’s experienced wasted time and knew that a virtual tour would provide more information to her potential customers, allowing them to make a more informed decision before deciding if a next step should occur.
So, you don’t necessarily have to quit dreaming. Just dream of ways to use your time more wisely.